Position Description: Lead Marketing Strategist
Develop, plan and execute marketing strategies.
Produce strategic analysis around growth opportunities, marketing strategies and core business metrics to drive efficiencies, decisions and results.
Research audience profiles and provide consumer insights to inform marketing strategies.
Drive strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer research, market trends, media planning and budget.
Develop and track key performance indicators (KPIs), design and implement marketing testing and incorporate learning into future strategic plans.
Develop brand copywriting as needed.
Participate in creative brainstorming sessions and creative reviews.
Contribute to the development of brand-building strategies and strategic implementation of projects.
Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
Decision Quality - Making good and timely decisions that keep the organization moving forward.
Ensures Accountability - Consistently achieving results, even under tough circumstances.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Values Differences - Recognizing the value that different perspectives and cultures bring to an organization.
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of unique needs of different audiences.
Bachelor's degree, preferably in Marketing, Advertising, Business, or related degree with a minimum of 2 years of professional B2B or B2C marketing experience.
Experience planning and implementing effective marketing plans and programs.
Experience writing concise and compelling project and creative briefs.
Strong written and verbal communication skills with an innate attention to detail.
Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
Demonstrated experience driving revenue and building brands through comprehensive, innovative marketing campaigns.
Demonstrated analytical and research skills.
Ability to speak effectively in a public forum and to develop high quality presentations.
Advanced copywriting skills.
Experience working with graphic designers, professional photographers and videographers.
Experience applying marketing principles to social media.
Experience managing budgets.
What’s in it for you as a co-founder?
- Owership ( Equity Based Pay)
- 75% on Marketing Strategy Workshop that YOU conduct - No Cap
- 20% on each individual campaign
- Base compensation provided by funding ( When we make our way to VCs)
- Office space in NC State Centennial Co-Working Space
Q: The product and brand is already developed, but I have an opportunity to be a founder? Pretty sweet, right? Although Uperso has a highly developed brand and product ready for market, an experienced sales & Marketing manager is needed.
Q: Do I need previous founding experience to apply? Absolutely not! Uperso is seeking first-time founders, failed founders, and successful founders alike, as long as you embody the entrepreneurial spirit and seek the opportunity to build and create. Maybe you've worked in corporate settings but sought out teams with a more entrepreneurial vibe. Maybe you've worked at a startup before and know what it takes to operate with limited structure. Or maybe you just daydream about stepping out on your own, but struggle to take the leap.
Equity-based pay is often used by the founders of young startups who want to grow their businesses but cannot offer big salaries to qualified professionals. Typical arrangements seek to either partially or fully compensate service providers with stock in the company in exchange for hard work.