If you are a startup business, reaching an audience of potential customers is your lifeline, and really your only chance of sustaining your business. As a business looking for an audience, its vital to realize that behind each business, there is a story. That story is your ticket to connecting with your audience. It reveals that your outlooks and perspective may not be that different from those who take an interest in reading or hearing your story. So when developing content to distribute in order to grow your business, you need to think about all those who might read it.
Your content’s goal should be to provide value. This value is in the form of helping your audience to, in one form or another, simplify their lives. There are a number of ways to approach such content. For one, you could share the experiences that led to the establishment of your business, problems you experienced, and strategies of how you were able to overcome them, giving your audience potential thoughts about how they could use similar strategies to overcome their lives’ hurdles. If that is not your desired approach, that is fine too.
Try to think about what will be the most helpful and deliver the most value to your content’s readers. Do not try to preach or assume you know how to address everyone’s issues, but rather share lessons learned from your own experiences. When you share such information through content dispersal, you are helping readers take the lessons you have learned through your experience and apply it to their own lives.
Putting out such valuable content will feel personally rewarding and liberating for you as well. You have gone through the effort of starting a business, so you likely had to overcome difficulties others may be struggling with. Sharing your story, therefore, can be therapeutic for you and potentially invaluable for your audience.
Telling your story and lessons learned through your content gives you a better sense of self-introspection. It can reaffirm your and your business values, as well as why you hold to those values. It will allow you to more meaningfully express yourself and affords you the opportunity to recall details of events that led you to where you are. Think about how these things have shaped you, and the nature of your business.
Expressing your story to an audience helps you to hold on to your own memories and remember vividly where you came from, as well as your journey to your current state. By exposing your experiences to others you are actively listening to your own heart and fulfilling yourself with a sense of self-acknowledgment.
Finally, this will help you realize that you are not the only one who has had to go through the trials of your experience and that others are going through the same thing. By engaging the audience in such a way, you build a bond of trust, understanding, and approachability, all key components of drawing a loyal customer base to your business.